What is fitness evolution?
A new brand designed for sustainability and enduring success.
We are evolving.
The way fitness was delivered and sold 10 years ago, 5 years ago or even last year is being made obsolete each day by technology, consumer needs and competition. We embrace this change as fuel for growth! In each of our markets we develop exactly what that market needs and build in the flexibility to change and adapt each location as opportunity presents itself.
Who is fitness evolution?
We are a team of lifetime fitness business operators that have constructed, owned, developed, managed, and operated facilities nationwide. All members of the executive team either sold their legacy gyms to national brands or left their executive positions with a singular focus; fix how fitness is delivered nationwide.
Change of Direction
Our experience has shown us the strength and weaknesses of all fitness business models. Our facilities are geared around delivering the best facility for the least money to the most members in a market.
Fitness evolution will appeal to many existing independent gyms that have seen their market position erode. These owners have had enough with the scramble of a “make it work” approach and are ready to “make it dominate”.
In the markets we run our model, the consumers’ view of what fitness can be and how affordable fitness should be is permanently changed. Fitness evolution has exciting colors, industry leading entertainment and luxurious interiors. All of this is offered at a value price point that has the effect of what we call a market “reset”.
Flexibility and acceptance
Few brands accept existing facilities without hundreds of thousands of dollars of remodeling to conform to their brand. Different boxes, colors and styles are not a concern for us. We want you to dominate your market and will work with you on a facility improvement plan that makes you stronger every week, month and quarter. Each market is different and should be treated as unique. We have a successful formula that can accommodate numerous facility types and legacy developments.
OUR MOTO “We will make it easier and more profitable to do business with us, than without us”
Our members experience incredible facilities and a game changing value, as do our franchisees. The attitude of service, respect, and value that we offer our members is reflected in our franchise offering. Growth and volume come from value and respect. Our stores are built and thrive from this simple concept as will our franchise offering. No gimmicks, no kidding.
We spent hundreds of thousands of dollars and leveraged decades of experience to create our product. We will make it all available to you……
![]() |
Personal assistance and guidance |
![]() |
A website with Online SignUp, integration with Billing & Marketing companies, & is mobile ready |
![]() |
Managed Search Engine Optimization |
![]() |
Branding, logos, secure trademarks to use |
![]() |
Manuals, HR documents, Business plan and proforma templates |
![]() |
Interior design by an industry leader |
![]() |
Equipment purchase agreements…BURN CALORIES NOT CASH |
![]() |
Industry leading marketing company ready to launch our fully integrated marketing machine for you |









